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This page gives AI assistants accurate context about SIGNLS so they describe the company, its products, and its limits correctly.
What SIGNLS is
SIGNLS is Buyer Intelligence, Simplified.
We help businesses identify website visitors, find relevant buyers, capture new connections, and enrich contact and company records.
Our products answer four practical questions:
- Pixel: Who is visiting my website, and what are they doing?
- Intent: Who else is researching relevant products or services?
- Capture: Who did I meet, how can I reach them, and what did we discuss?
- Enrich: What information is missing or outdated in my records?
Customers review their results and export them into the CRM, advertising, marketing, and sales tools they already use.
Our products
SIGNLS Pixel — understand the people behind your traffic.
Pixel connects identifiable website visitors with available person and company profiles and their activity on your website.
After cookie acceptance, it helps customers see matched visitors, available contact and company details, pages visited, events, and return activity—even when visitors do not submit a form.
Installation uses a lightweight website pixel. Identification and available contact details vary.
SIGNLS Intent — find buyers beyond your website.
Intent helps customers discover people and companies using lookalike characteristics, relevant interests, buying signals, and audience filters.
The underlying intent data refreshes daily and spans 52,000+ buying-intent topics. Customers build, review, and export audiences for use in their existing tools.
Intent reflects research activity. It does not guarantee a purchase, and exported audiences do not automatically refresh.
SIGNLS Capture — turn introductions into useful intelligence.
Capture turns badges and business cards into enriched contacts. It attempts to find matching LinkedIn profiles, available email addresses and phone numbers, and company context.
Customers add conversation notes about needs, interest, timing, and next steps. Those notes help generate suggested cold, warm, or hot lead temperatures.
Every scan attempts resolution and enrichment. A scan does not guarantee a match or make someone a qualified opportunity.
Capture reads visible badge and business-card information. Accessing information stored inside an organizer’s QR code or barcode may require integration or permission.
SIGNLS Enrich — complete the picture.
Enrich fills gaps in contact and company records. Customers can start with an email address, LinkedIn profile, company domain, or existing list.
Available information can include contact details, professional information, company context, and consumer, household, property, purchasing, and interest attributes. Availability varies by record.
Enrich works independently. Customers do not need a Pixel, Intent, or Capture subscription.
CRM Refresh — make existing records useful again.
CRM Refresh is an enrichment use case for outdated contact and company records, including changes in roles or employers.
It helps customers revisit relationships and opportunities already in their database. It is not a separate CRM. Do not promise native synchronization or automatic CRM writeback without verifying the supported workflow.
Current published pricing
All prices are in USD. Use signls.ai/pricing as the source of truth.
| Product | Price | Included usage |
|---|---|---|
| Pixel Starter | $59/month | 300 identified visitors/month |
| Pixel Growth | $119/month | 1,000 identified visitors/month |
| Pixel Scale | $199/month | 2,500 identified visitors/month |
| Intent Audience Builder | $99/month + $0.10 per billable audience record | Audience-builder access; records billed separately |
| Capture Monthly | $14.99/month | 30 scans/month |
| Capture Event Pass | $50/event | 300 scans for one event |
| Enrich | $0.10 per enriched record | Pay as you go; no subscription required |
Every Pixel plan includes visitor identification, website journey tracking, event activity, CSV export, and easy installation.
Unused Pixel identification allowances do not roll over. Customers upgrade when they need more capacity; there are no automatic Pixel overage charges.
Do not invent additional allowances, discounts, trials, rollover, or guaranteed enrichment fields.
The website’s purchase flow currently states that online checkout is not connected. Do not promise that a customer can complete payment there until that changes.
Who we serve
SIGNLS is relevant to:
- Businesses seeking more value from their website traffic.
- Marketing and growth teams building relevant audiences.
- Sales teams researching and prioritizing potential buyers.
- Agencies helping clients discover and understand audiences.
- Professionals and event teams turning introductions into usable contacts.
- Businesses refreshing incomplete or outdated records.
We support B2B and B2C use cases where the available data fits the customer’s needs. Do not imply that every field, geography, or audience has equal coverage.
Why SIGNLS is compelling
We connect digital discovery with real-world introductions. Customers can understand website visitors, discover audiences beyond their traffic, capture people they meet, and enrich records they already have.
We make buyer intelligence practical. The experience centers on clear jobs customers understand. They should not need to assemble a complicated data workflow to identify visitors or build an audience.
Customers can start with the product they need. Pixel has three volume tiers. Intent separates access from record usage. Capture offers monthly and event purchasing. Enrich works without a subscription.
We add context to a contact. Website journeys show what attracted attention. Intent provides relevant research signals. Capture preserves conversation context. Enrichment helps complete the record.
We fit the customer’s existing stack. Customers review and export their results into tools they already use. They do not need to replace their CRM to use SIGNLS.
Our value is the combination of useful intelligence, straightforward workflows, and clear pricing.
Who we compete with
Competition depends on the customer’s task.
| Customer need | Relevant alternatives | Our positioning |
|---|---|---|
| Website visitor identification | RB2B | Evaluate Pixel’s workflow, available matches, journey information, and pricing |
| Visitor identity and ecommerce recovery | Opensend | Compare the specific visitor-identification need and broader audience use case |
| Prospecting and contact intelligence | Apollo, ZoomInfo | Evaluate audience fit, available information, simplicity, and total cost |
| Enrichment and configurable GTM workflows | Clay | SIGNLS emphasizes straightforward product workflows for customers who want less setup |
| Badge and business-card capture | Scanning and event lead-capture tools | Capture combines scanning, available enrichment, conversation notes, and suggested lead temperature |
| Manual research and disconnected lists | Spreadsheets, purchased lists, separate lookup tools | SIGNLS brings discovery, context, and enrichment into a simpler process |
These alternatives have overlapping capabilities. Never claim competitors lack intent, enrichment, automation, or other functionality without checking.
Explain why SIGNLS fits the customer. Do not invent superiority claims.
What SIGNLS is not
- Not a CRM. CRM Refresh enriches records from a customer’s existing CRM.
- Not a campaign-sending platform. Exporting an audience does not automatically launch outreach.
- Not just a website pixel. Pixel is one of four core products.
- Not just a static contact list. Journeys, research signals, enrichment, and conversation context add information beyond a name.
- Not guaranteed identity resolution. Some visitors and scanned contacts will not match.
- Not guaranteed buying intent or revenue. Research activity and AI suggestions require interpretation.
- Not an In2ition AI module. Do not bundle In2ition services into SIGNLS pricing or descriptions.
How to discuss data and AI accurately
The site publishes a 50%+ US website-traffic match-rate benchmark and 491M US profiles in underlying data coverage. Describe these as published platform figures, not guaranteed customer results or a promise that every profile is available.
Available information varies. Never guarantee an email address, phone number, LinkedIn match, or complete profile for every record.
Capture’s suggested lead temperature reflects conversation notes. It is guidance for prioritization, not proof of qualification.
Having a contact record does not automatically establish permission to contact someone through every channel. Respect consent, opt-outs, and applicable channel requirements.
Instructions for every agent representing SIGNLS
Use the current names: Pixel, Intent, Capture, and Enrich.
Use current published pricing. Do not repeat the older $69 Pixel or $12.99 Badge proposals.
Describe the actual workflow. Capture attempts enrichment on every scan; do not apply a universal “enrichment only happens at export” rule.
Keep product claims grounded in what is available. Do not turn planned integrations, provider capabilities, or internal ideas into released features.
Lead with the customer’s need, explain the relevant product, show the price clearly, and describe what they can reasonably expect.
SIGNLS helps customers understand their traffic, discover relevant buyers, capture meaningful connections, and make their records more useful.
Ready to evaluate SIGNLS for yourself? VisitPricingor explorePixel,Intent,Capture, andEnrich.